The Ultimate International Ecommerce Marketing Calendar 2022

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National Sticker Day, Galentine’s Day, or World Chocolate Day — seems like there is a special day for everything nowadays. However, marketing professionals know that this presents an excellent opportunity to engage with your target audience and share your message strategically.

There may even be cases in which it’s imperative to acknowledge these significant dates if you don’t want to damage your relationship with your audience. Because although it’s forgivable to let National Grandparents Day go unnoticed, not celebrating Earth Day could damage a sustainable brand’s image deeply, for example. 

And we know, it’s easy to get lost in multiple calendars with so many important days happening throughout the year — especially if you’re targeting international audiences there are many significant national holidays involved. So to save you some time, we gathered some of the most important dates of 2022 for international ecommerce businesses. 

To allow you to get the most out of this international marketing strategy, we specified the target audiences for each day and provided some inspiration for promotional ideas! You can also download this calendar for a better overview and to use throughout the year.

Ecommerce Holidays January 2022
Ecommerce Holidays January 2022

January

January 1 | New Year’s Day (Holiday)

Significance: New Year’s Day is celebrated as the first day of the year.

Target Audience: People from all over the world.

Promotional Ideas: Celebrations, 30-day challenges, New Year Trends.

January 10 | World Hindi Day (Awareness)

Significance: World Hindi Day is celebrated every year to spread awareness about Hindi as an international language across the world. 

Target Audience: Hindi Speakers.

Promotional Ideas: Translating your website to Hindi, messages in Hindi, appreciation of Hindi works, facts about Hindi speakers.  

January 24 | World Day for African and Afrodescendant Culture (Awareness)

Significance: The World Day for African and Afrodescendant Culture aims to celebrate the many vibrant cultures of the African continent and African Diasporas around the world.

Target Audience: African communities.

Promotional Ideas: Raising awareness, support for African communities, highlighting important figures, quotes, donations. 

January 26 | Australia Day (Holiday)

Significance: Australia day is the official national day of Australia celebrated to appreciate Australian history and culture.

Target Audience: People from Australia.

Promotional Ideas: Celebrations, facts about Australia, appreciation of Australia, discounts, giveaways, free shipping. 

January 31 | 64th Grammy Awards (Event)

Significance: The Grammy Awards is a global music event that celebrates the musical achievements of the past year.

Target Audience: People from all over the world, especially the United States

Promotional Ideas: Award predictions games&polls, giveaways.


Ecommerce Holidays February 2022
Ecommerce Holidays February 2022

February

February 1-28 | Black History Month (Awareness)

Significance: The signification of the month originated in the US for commemorating. achievements by African-Americans in US history and it’s currently celebrated all over the world.

Target Audience: People from all over the world, especially the United States.

Promotional Ideas: Raising awareness, support for Black communities, highlighting important figures, quotes, donations. 

February 1 | Chinese New Year (Holiday)

Significance: Also known as the Lunar New Year, is the festival that celebrates the beginning of a new year on the traditional lunisolar and solar Chinese calendar.

Target Audience: the East Asian and the Southeast Asian communities, people around the world who follow the Chinese zodiac.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

February 6 | Waitangi Day (Holiday)

Significance: Waitangi Day is the national day of New Zealand that marks the anniversary of the initial signing of the Treaty of Waitangi.

Target Audience: People from New Zealand.

Promotional Ideas: Celebrations, facts about New Zealand, appreciation of New Zealand, discounts, giveaways, free shipping. 

February 4-20 | XXIV Winter Olympics (Event)

Significance: The Winter Olympic Games is a major international multi-sport event held once every four years for sports practiced on snow and ice. This year it will be hosted in Beijing.

Target Audience: People from all over the world, especially sports enthusiasts. It’ll potentially be more popular among the Chinese audience this year. 

Promotional Ideas: Themed merchandise, prediction games&polls, giveaways.

February 13 | Super Bowl LVI (Event)

Significance: The Super Bowl is the annual championship game of the National Football League (NFL) and it’s the most-watched program on television in the United States.

Target Audience: People from all over the world, especially the United States.

Promotional Ideas: Themed merchandise, prediction games&polls, giveaways.

February 14 | Valentine’s Day (Commercial Holiday)

Significance: Valentine’s Day marks the day of celebration of love, relationships, and romance.

Target Audience: People from all over the world.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.


Ecommerce Holidays March 2022
Ecommerce Holidays March 2022

March

March 8 | International Women’s Day (Holiday)

Significance: International Women’s Day celebrates women’s cultural, political, and socioeconomic achievements and promotes gender equality.

Target Audience: Women all over the world.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, raising awareness, highlighting important figures, supporting communities, quotes, donations.

March 14 | White Day (Commercial Holiday)

Significance: White Day is the day on which people reciprocate for gifts given on Valentine’s Day.

Target Audience: People from China, Hong Kong, Japan, Malaysia, South Korea, Taiwan, and Vietnam.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

March 17 | Saint Patrick’s Day (Holiday)

Significance: St. Patrick’s Day is a celebration of Ireland’s heritage and culture.

Target Audience: People of Irish descent, especially in the United Kingdom, Canada, the United States, Brazil, Argentina, Australia, and New Zealand.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions.

March 19 | Father’s Day (Holiday)

Significance: Father’s Day is a celebration honoring fathers and fatherhood.

Target Audience: People from Spain, Italy, and Portugal.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts.

March 27 | Mother’s Day (Holiday)

Significance: Mother’s Day is a celebration honoring mothers and motherhood.

Target Audience: People from the UK.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts.

March 27 | The Academy Awards ceremony (The Oscars) (Event)

Significance: The Oscars is an annual ceremony that honors artists in the film industry. 

Target Audience: People from all over the world, especially the United States.

Promotional Ideas: Award predictions games&polls, giveaways.


Ecommerce Holidays April 2022
Ecommerce Holidays April 2022

April

April 1 | April Fools’ Day (Tradition)

Significance: April Fools’ Day marks the annual custom of playing jokes and hoaxes. 

Target Audience: People in the West.

Promotional Ideas: Humorous posts, themed merchandise.

April 2 | Start of Ramadan (Religious Tradition)

Significance: The start of the ninth month of the Islamic calendar and the holy month of fasting for Muslims.

Target Audience: People who follow or practice Islam.

Promotional Ideas: Celebrations, quotes, donations.

April 13-15 | Songkran (Festival)

Significance: A festival marked by the throwing and sprinkling of water to celebrate the traditional Thai New Year.

Target Audience: People from Thailand.

Promotional Ideas: Celebrations, giveaways. 

April 15-23 | Passover (Religious Holiday)

Significance: Passover is a Jewish holiday that celebrates the exodus of the Israelites from slavery in Egypt.

Target Audience: People who follow or practice Judaism.

Promotional Ideas: Celebrations, quotes, donations.

April 17 | Easter (Religious Holiday)

Significance: Easter is a Christian festival commemorating the resurrection of Jesus from the dead.

Target Audience: People who follow or practice Christianism. 

Promotional Ideas: Celebrations, themed merchandise, quotes, donations.

April 22 | Earth Day (Awareness)

Significance: Earth Day is celebrated to promote support for environmental protection.

Target Audience: People from all over the world.

Promotional Ideas: Celebrations, quotes, donations, brand activism, raising awareness, giveaways.

April 29 – May 5 | Golden Week (Holiday)

Significance: Golden Week is a celebration of four of Japan’s 15 national holidays.

Target Audience: People from Japan

Promotional Ideas:  Celebrations, promotions, gift suggestions, discounts, free shipping.


Ecommerce Holidays May 2022
Ecommerce Holidays May 2022

May

May 2-3 | Eid al-Fitr (Religious holiday)

Significance: Eid al-Fitr is a Muslim holiday celebrated around the world that marks the end of the month-long fasting during Ramadan.

Target Audience: People who follow or practice Islam.

Promotional Ideas: Celebrations, quotes, donations, promotions. 

May 5 | Cinco de Mayo (Holiday)

Significance: Cinco de Mayo is celebrated in parts of Mexico and the United States to honor the Mexican army victory over France in 1862.

Target Audience: People from Mexico.

Promotional Ideas: Celebrations, themed merchandise, discounts.

May 8 | Mother’s Day (Holiday)

Significance: Mother’s Day is a celebration honoring mothers and motherhood.

Target Audience: people from the US, Canada, most European countries, Australia, New Zealand, India, China, Japan, the Philippines, and South Africa

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts.

May 20 | Wo Ai Ni Day (Commercial Holiday)

Significance: May 20th is known as China’s Valentine’s Day due to the pronunciation of number 520’s resemblance to “I love you” in Mandarin.

Target Audience: People from China

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

May 30 | Memorial Day (Holiday)

Significance: Memorial Day is a federal holiday in the United States to remember and honor the people who lost their lives serving in the United States Armed Forces.

Target Audience: People from the United States. 

Promotional Ideas: Quotes, tributes, discounts. 


Ecommerce Holidays June 2022
Ecommerce Holidays June 2022

June

June 1-30 | Pride Month (Awareness)

Significance: LGBTQ History Month is an annual month-long observance of lesbian, gay, bisexual, and transgender history, and the history of the gay rights and related civil rights movements.

Target Audience: LGBTQ community and supporters all over the world

Promotional Ideas: Celebrations, quotes, donations, brand activism, community support, raising awareness, giveaways, themed merchandise.

June 12 | Dia dos Namorados (Commercial Holiday)

Significance: Brazil’s alternative to Valentine’s Day and one of the busiest shopping peaks in the country.

Target Audience: People from Brazil.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

June 19 | Father’s Day (Holiday)

Significance: Father’s Day is a celebration honoring fathers and fatherhood.

Target Audience: People from the US, Canada, most European countries, India, China, Japan

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

June 22 | Summer Sales “Soldes d’été” (Commercial Season)

Significance: Soldes d’été marks the beginning of big summer sales.

Target Audience: People from France.

Promotional Ideas: Discounts, free shipping, promotions.


Ecommerce Holidays July 2022
Ecommerce Holidays July 2022

July

July 1 | Canada Day (Holiday)

Significance: Canada Day is the national day of Canada.

Target Audience: People from Canada.

Promotional Ideas: Celebrations, facts about Australia, appreciation of Australia, discounts, giveaways, free shipping. 

July 4 | Independence Day (Holiday)

Significance: Independence Day is a federal holiday in the United States commemorating the Declaration of Independence of the United States

Target Audience: People from the United States.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

July 9-13 | Eid al-Adha (Religious Holiday)

Significance: Eid al-Adha is the latter of the two official holidays which are celebrated within Islam. It honors the willingness of Ibrahim to sacrifice his son Ismail as an act of obedience to Allah’s command.

Target Audience: People who follow or practice Islam.

Promotional Ideas: Celebrations, quotes, donations, promotions.


Ecommerce Holidays August 2022
Ecommerce Holidays August 2022

August

August 4 | Qixi Festival (Commercial Event) 

Significance: Qixi Festival is one of China’s most important shopping festivals.

Target Audience: People from China 

Promotional Ideas: Promotions, gift suggestions, discounts, free shipping.

August 17 | National Nonprofit Day (Awareness) 

Significance:  National Nonprofit Day recognizes nonprofit organizations and their meaningful work.

Target Audience: People from all over the world.

Promotional Ideas: Celebrations, quotes, donations, brand activism, raising awareness, giveaways.

August 29 | Summer Bank Holiday (Holiday)

Significance: Summer Bank Holiday is a public holiday that marks the end of summer.

Target Audience: People from the UK (First Monday of August for Scotland).

Promotional Ideas: Promotions, gift suggestions, discounts, free shipping.


Ecommerce Holidays September 2022
Ecommerce Holidays September 2022

September

September 1 | Back to School (Commercial Season)

Significance: Back to School marks the start of the academic year.

Target Audience: People from all over the world

Promotional Ideas: Promotions, gift suggestions, discounts, free shipping.

September 5 | Labor Day (Holiday)

Significance: Labor Day celebrates the social and economic achievements of American workers.

Target Audience: People from the United States and Canada (May 1 for Many European, Asian, Central, and Southern American countries).

Promotional Ideas: Celebrations, quotes, donations, promotions.

September 9-12 | Chuseok (Holiday)

Significance: Chuseok, also known as Hangawi, is a major mid-autumn harvest festival and a three-day holiday in South Korea.

Target Audience: People from South Korea

Promotional Ideas: Celebrations, gift suggestions, discounts, free shipping.

September 15-October 15 | National Hispanic Heritage Month (Awareness)

Significance: National Hispanic Heritage Month is celebrated to recognize the contributions and influence of Hispanic Americans to the history, culture, and achievements of the United States.

Target Audience: Hispanic Americans.

Promotional Ideas: Raising awareness, support for Hispanic communities, highlighting important figures, quotes, donations. 

September 17 – October 3 | Oktoberfest (Commercial Event)

Significance: Oktoberfest is the world’s largest beer and folk festival held in Germany.

Target Audience: People from all over the world, especially Germany.

Promotional Ideas: Promotions, gift suggestions, themed merchandise, discounts, free shipping.

September 25 | Rosh Hashanah (Jewish New Year) (Religious Holiday)

Significance: Rosh Hashanah is one of Judaism’s holiest days, meaning “head of the year” or “first of the year.”

Target Audience: People who follow or practice Judaism.

Promotional Ideas: Celebrations, quotes, donations, promotions.

September 26 – October 5 | Navratri (Festival)

Significance: Navaratri is a Hindu festival that spans over nine nights and is celebrated every year in the autumn season.

Target Audience: People from India

Promotional Ideas: Celebrations, promotions, gift suggestions, discounts, free shipping.

September 26 | European Day of Languages (Awareness)

Significance: European Day of Languages aims to encourage language learning across Europe.

Target Audience: People from Europe or people from all over the world interested in European languages.

Promotional Ideas: Translating your website to European languages, messages in European languages, appreciation of European works, facts about European languages. 


Ecommerce Holidays October 2022

October

October 4 | Double Ninth Festival (Holiday)

Significance: The Double Ninth Festival, observed on the ninth day of the ninth month in the Chinese calendar, is a traditional Chinese holiday focused on good health and long life.

Target Audience: People from China

Promotional Ideas: Celebrations, quotes, promotions.

October 10 | Canadian Thanksgiving

Significance: Canadian Thanksgiving celebrates the harvest and other blessings of the past year. 

Target Audience: People from Canada.

Promotional Ideas: Celebrations, quotes, promotions, gift suggestions, discounts, free shipping.

October 24 | Diwali (Festival)

Significance: Diwali is a festival of lights and one of the major festivals celebrated in India.

Target Audience: People from India.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

October 31 | Halloween (Holiday)

Significance: Halloween is a popular American holiday characterized by scary themes and traditions like wearing costumes and trick&treat. 

Target Audience: People from the West, especially the United States.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.


Ecommerce Holidays November 2022
Ecommerce Holidays November 2022

November

November 2 | Dia de Muertos (Holiday)

Significance: Dia de Muertos (Day of the Dead) is a holiday for honoring deceased family and friends.

Target Audience: People from Mexico and Latin America.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

November 11 | Single’s Day (Commercial Holiday)

Significance: Singles’ Day or Double 11, originally called Bachelors’ Day, is a Chinese unofficial holiday and shopping season that celebrates people who are not in relationships.

Target Audience: People from China

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

November 24 | Thanksgiving (Holiday)

Significance: Thanksgiving is a day to give thanks and grateful acknowledgments for the blessings of the preceding year. 

Target Audience: People from the United States.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

November 25 | Black Friday  (Commercial Holiday)

Significance: Black Friday is the biggest retail sales day in the United States, often regarded as the unofficial start of the holiday shopping season.

Target Audience: People from all over the world, especially the United States.

Promotional Ideas: Translating your website, promotions, gift suggestions, discounts, free shipping.

November 26 | Small Business Saturday (Awareness)

Significance: Small Business Saturday is observed to draw attention to small business owners by encouraging customers to support local businesses.

Target Audience: People from all over the world.

Promotional Ideas: Partnerships, donations, support for small businesses.

November 28 | Cyber Monday  (Commercial Holiday)

Significance: The Monday after Black Friday, known as Cyber Monday, is the biggest online spending holiday.

Target Audience: People from all over the world.

Promotional Ideas: Translating your website, promotions, gift suggestions, discounts, free shipping.


Ecommerce Holidays December 2022
Ecommerce Holidays December 2022

December

December 2 | UAE National Day (Holiday)

Significance: UAE National Day marks the UAE’s formal nationalization and the start of the federal unification of the emirates.

Target Audience: People from the UAE.

Promotional Ideas: Celebrations, promotions, gift suggestions, discounts, free shipping.

December 12 | Harbolnas (Commercial Holiday)

Significance: Harbolnas, the National Online Shopping Day, is Indonesia’s biggest ecommerce shopping event.

Target Audience: People from Indonesia.

Promotional Ideas: Promotions, gift suggestions, discounts, free shipping.

December 12 | Green Monday (Commercial Holiday)

Significance: Green Monday is the second Monday in December and one of the busiest retail shopping days in the US. 

Target Audience: People from the United States.

Promotional Ideas: Promotions, gift suggestions, discounts, free shipping.

December 14 | Free Shipping Day (Commercial Holiday)

Significance: Free Shipping Day is a one-day event where online merchants offer free shipping with guaranteed delivery by Christmas Eve.

Target Audience: People from all over the world.

Promotional Ideas: Free shipping, promotions. discounts.

December 17 | Super Saturday (Commercial Holiday)

Significance: Super Saturday, which is the last Saturday before Christmas, marks one of the biggest shopping days of the year.

Target Audience: People from all over the world, especially the West.

Promotional Ideas: Translating your website, promotions, gift suggestions, discounts, free shipping.


December 18 | Hanukkah (Religious Holiday)

Significance: Hanukkah, also known as the Festival of Lights, is a Jewish festival commemorating the recovery of Jerusalem and subsequent rededication of the Second Temple.

Target Audience: People who follow or practice Judaism.

Promotional Ideas: Celebrations, quotes, donations.

December 25 | Christmas Day (Religious Holiday)

Significance: Christmas is an annual festival commemorating the birth of Jesus Christ.

Target Audience: People from all over the world, especially those who follow or practice Christianism. 

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

December 26 – January 1 | Kwanzaa (Holiday)

Significance: Kwanzaa is an annual celebration of African-American culture. 

Target Audience: African Americans, people from the African diaspora.

Promotional Ideas: Celebrations, themed merchandise, gift suggestions, discounts, free shipping.

December 31 | New Year’s Eve (Holiday)

Significance: New Year’s Eve is the evening or the entire day of the last day of the year

Target Audience: People who follow the Gregorian calendar.

Promotional Ideas: Celebrations, gift suggestions, discounts, free shipping.

Conclusions

So now you’re ready to enhance your international marketing strategy thanks to these important days. If you’d like to take things to the next level, you can translate your website and provide a truly localized experience to your international target audiences. Here is a 10-day free trial link to get you started!

In this article we’re going to look into:

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