CASE STUDY

La Machine Cycle Club

See how this multilingual website achieved a 25% increase in the conversion rate!

+25%

Conversion rate

3

Available languages

50%

International traffic

+25%

Conversion rate

3

Available languages

50%

International traffic

At a glance

Technology WordPress, WooCommerce
Country The Netherlands
Industry Retail
Languages English, Dutch

Pain points

Small team
Limited resources

Solutions

All-in-one solution
Efficient features Start free trial

Passionate about cycling, Rens and Sander had been thinking about creating a clothing brand around their favorite hobby for a long time. They eventually founded La Machine Cycle Club in 2013 – a clothing brand driven by their love for the Velo, the race and good looks.

 

Cycling has enthusiasts all over the world, so it was only natural for Rens and Sander to create an international brand. Their need to expand internationally was quickly confirmed when La Machine Cycle Club received orders from all over the world as soon as the brand was launched.

 

It was, therefore, essential to have a site in multiple languages. This led to Rens and Sander looking for a multilingual plugin for their e-commerce site.

“Weglot is very easy to install and its server-side integration allows our site to remain fast and reliable.”

Rens Robroek

Rens Robroek

Co-founder of La Machine Cycle Club

LaMachine_Logo

A reliable service that does not impact the website’s performance

“First, we used WPML but the plugin was too heavy and affected the speed of our website. We were below our objectives in terms of site speed.” explains Rens, co-founder of La Machine Cycle Club. The conversion rate of a website can indeed be heavily impacted by its speed.

This led them to discover Weglot, which immediately met their requirements in terms of performance and reliability. “Weglot is very easy to install and its server-side integration allows our site to remain fast and reliable.”

Thanks to Weglot, La Machine Cycle Club was able to offer its website in English, German and Dutch and continue to support its international growth. “Our percentage of sales from outside the Netherlands quickly grew to 50%.”

The best solution to manage your translations like a top brand

When offering a website in multiple languages, it is important to anticipate any new content or content updates to ensure that everything is always translated. A challenge that may seem complicated for a small company like La Machine Cycle Club. “The main challenge is to keep translations up to date at all times,” explains Rens.

Thanks to a streamlined process, Weglot makes it possible to simplify translation management and La Machine Cycle Club is now able to offer their site in 3 languages.

“First of all, we integrate each new product into WooCommerce in English. Then we do the Dutch translations ourselves. Weglot’s translation editor is very fast and works very well! Machine translation provides a good basis and makes our translation work easier. Finally, we work with a German translator for German translations. He is passionate about cycling, which helps a lot for the quality of translations.”

A 25% increase in the conversion rate

“Thanks to Weglot, we have increased our traffic and sales by 25%.”

“Thanks to Weglot, we have increased our traffic and sales by 25%.” explains Rens. Weglot automatically indexed the entire site in the translated languages and increased the site’s international visibility. “Weglot allows us to be well indexed on Google in any language and without taking up too much time thanks to a mix between automatic and manual translation.”

By deciding to offer their e-commerce site in 3 languages from the beginning, La Machine Cycle Club was able to quickly develop its visibility and international sales. Despite their small team, Rens and Sander were able to rely on Weglot to facilitate the management of their translations and increase international sales by 50%. It’s only uphill from here 🚴‍♀️ 😉

Conclusions

Since the publication of this case study, La Machine Cycle Club has moved to Shopify. We’re proud to say that they still use Weglot on their store and continue to see the same positive results.

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