Today, marketing to a global audience means ensuring there are no language barriers stoping you from communicating with your potential customers.
Your online presence is the first place a customer will get to know your brand and ensuring it’s in the their language is key to making a conversion.
But, the words ‘machine translation’ can be off putting for many, simply because marketers are unaware of the benefits it can have when it comes to launching a translated website.
Included in this machine translation guide are valuable insights and actionable tips:
- A Brief History of Machine Translation
Learn how machine translation came to be and see where the industry is right now.
- Strengths and Weaknesses of Machine Translation
A look at the the benefits of machine translation, but also the drawbacks.
- Website Translation Processes
Here we’ll discuss strategies for effectively translating your content.
- Best Practices for Your Website
Practical tips for avoiding common translation pitfalls
Download the free ‘Machine Translation for marketers today and grow your International reach.