Author

Elizabeth Pokorny

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Elizabeth Pokorny

Head of Content

About the author

Supervises brand and content at Weglot, an AI website translation tool. Has over 13 years of experience in SEO and content marketing from working in agencies and SaaS businesses in Europe. Also known for her signature avocado toasts.

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Articles by the author

International expansion

How AI Is Lowering the Barrier to International Expansion

Discover how AI has lowered the barriers to international expansion and learn how to use AI tools to translate, test, and scale into new markets.

Elizabeth Pokorny

Website translation

Implementing DeepL Website Translation: 3 Ways to Go Multilingual

Learn 3 ways to implement DeepL website translation: use the online translator, DeepL API, or a partner solution to build a multilingual website that ranks.

Elizabeth Pokorny

Website translation

Lokalise vs. The Rest: Unmasking the Best Alternatives

Explore Lokalise alternatives for website translation. Compare Crowdin, Weglot, Phrase, and Smartling for ease of use, pricing, and localization features.

Elizabeth Pokorny

Website translation

Automatic Website Translation Explained for Site Owners

Learn how automatic website translation works for browsers and site owners, plus how the right method affects your international search visibility.

Elizabeth Pokorny

International ecommerce

The Complete Ecommerce Localization Checklist To Drive Global Sales

Boost global sales with our ecommerce localization checklist. Prioritize markets, optimize checkout and SEO, and scale fast with AI-powered translations.

Elizabeth Pokorny

December 22, 2025

International marketing

Marketing Translation: Everything You Need to Know

Learn what marketing translation is, why it’s important, and everything you need to know about implementing marketing translation for your business.

Elizabeth Pokorny

January 2, 2023

Website translation

How to Translate a Business Website With AI Website Translation

Translate your business website with AI and reach international audiences sooner. Explore tools, methods, and practical steps to go multilingual fast.

Elizabeth Pokorny

International marketing

How Multilingual Websites Can Boost Your Brand's Global Presence

Discover how a multilingual website can expand your reach, increase organic traffic, build trust, and give your brand a competitive edge in global markets.

Elizabeth Pokorny

December 9, 2025