Learn how this digital marketing agency uses Weglot as its preferred translation solution for its lifestyle and luxury hospitality clients.
Multilingual projects with Weglot
Multilingual projects with Weglot
At a glance
Founded in 2016 by Sebastien Felix, Influence Society is a leading digital marketing agency working with lifestyle & luxury hospitality brands.
Far from your typical web agency, the team at Influence Society provides a full service for hotels and restaurants looking to launch or create a new digital marketing strategy. The agency works to optimize the full digital presence of its clients with a list of services including SEO, web design, social media, and content strategies.
Created to essentially be your in-house CMO, Influence Society works together with its clients to help develop direct marketing strategies that get them qualified leads.
Working predominantly with Webflow, the team at Influence Society has been using Weglot for a number of years thanks to its ease of use and proves a valuable add-on for its clients working in tourism.
A reliable solution
Hotel booking platforms notoriously take a large percentage of commission from each reservation made through them, this makes it necessary for hotels to diversify their strategies and ensure they get direct bookings.
Competing with booking platforms is naturally difficult from a search perspective, but also from a budget perspective. With more than 40 languages available, customers are used to having language options when booking their accommodation.
For the clients of Influence Society that are mainly based in Europe, having dozens of languages available is, therefore, a must. As Influence Society’s preferred multilingual solution, one of the main advantages of using Weglot is that it gives its clients the means to do so in a budget-friendly manner.
Traditionally, adding languages manually and duplicating a website requires professional translator expenses and excessive website management, it’s often a complicated subject for clients. Thanks to Weglot, that’s no longer the case.
The way the team at Influence Society manages their clients going multilingual with Weglot is to rely on automatic translation. This allows them to have an instantly translated website. The second step is to monitor the traffic over a period of 6 months. Once they have the traffic numbers, Influence Society recommends investing a bit more budget in perfecting those translations with pro translators.
“For boutique and independent hotels competing with hotel booking platforms, it’s impossible to offer their site in upwards of 40 languages in terms of budget – with Weglot it allows us to add dozens of languages effortlessly for our clients”
Founder, Influence Society
A website translation solution with SEO
Local and international SEO plays a significant role in helping hotels achieve reservations outside of booking sites. To ensure clients are receiving qualified traffic, Influence Society puts a big emphasis on SEO strategies – one of its major services.
In certain cases, they’ve had clients coming to them with a multilingual website that had neglected vital parts of multilingual SEO. Whilst they had translated the visible content, key aspects such as metadata translation were missing, and on the more technical side, badly implemented hreflang tags.
Using Weglot as its multilingual solution of choice allows the team at Influence Society to focus on other parts of the SEO process such as netlinking, SEO audits, and keyword research. This is because Weglot automatically detects and translates these key SEO elements automatically. The same goes for hreflang tags and subdomain setup.
“Weglot takes care of the technical multilingual SEO elements that are so often overlooked or poorly implemented. It complements our own SEO services and allows us to create a full SEO strategy for our clients.”
From agency to client in minutes
The team at Influence Society relies on the ease of use Weglot gives them and their clients. In particular, the visual editor allows their clients a very visual way to make changes to their translations without the risk of them going into the CMS backend and potentially breaking the functionality of the website.
The fact that translation management is kept separate from the main website CMS gives peace of mind to both the agency and client.
The Influence Society has created more than 150+ multilingual projects in 18 months using Weglot. The user-friendly client-agency handover and multilingual SEO support give the team the tools they need to add website translation to their list of services.
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