Hotel booking platforms notoriously take a large percentage of commission from each reservation made through them, this makes it necessary for hotels to diversify their strategies and ensure they get direct bookings.

Competing with booking platforms is naturally difficult from a search perspective, but also from a budget perspective. With more than 40 languages available, customers are used to having language options when booking their accommodation.

For the clients of Influence Society that are mainly based in Europe, having dozens of languages available is, therefore, a must. As Influence Society’s preferred multilingual solution, one of the main advantages of using Weglot is that it gives its clients the means to do so in a budget-friendly manner.

Traditionally, adding languages manually and duplicating a website requires professional translator expenses and excessive website management, it’s often a complicated subject for clients. Thanks to Weglot, that’s no longer the case.

The way the team at Influence Society manages their clients going multilingual with Weglot is to rely on automatic translation. This allows them to have an instantly translated website. The second step is to monitor the traffic over a period of 6 months. Once they have the traffic numbers, Influence Society recommends investing a bit more budget in perfecting those translations with pro translators.