Discover key facts on localization and the impact of making a website multilingual
Customers are looking for a personalized online experience, and localization is the #1 priority
Tailoring a service or a product to accommodate specific individuals.
Adapting a product, service or offering to meet the needs of those from a particular market or locale.
of all queries made on Google are in languages
other than English¹
global users are more likely to buy from a website written in their native language¹
of online shoppers in Sweden - which has one of the world’s best non-native English speakers - prefer to make a purchase in their native language¹.
Overall, a website language is a key driving force in purchasing goods from overseas
€1 spent on localization = €25 in return³
French eyewear brand Jimmy Fairly increased their international turnover 10x after adding 4 languages to their website. Additional language options led to a 70% increase in website visitors and saw their international conversion rate grow 6x⁴.
of consumers surveyed chose, recommended or paid more for a brand that prioritised a personalized customer experience.
On average after 6 months of making their website multilingual⁵, customers experience a:
increase in website traffic
increase in conversion rate
Most popular languages Weglot translates to
Sorted by %
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