Building a website from scratch is naturally not something everyone can do. The rise of no-code website-building platforms has however changed the way people can and do build websites.
No longer do you have to rely on a developer (although it’s never a bad thing to have the input of an expert) or know how to code to make an engaging website. For those that want to ‘go it alone’ there are a number of options out there that make building a website effortless.
WordPress makes up a huge 34% of the web so it’s no surprise that this website building platform might be one of the first that springs to mind. Creating a website on WordPress is made even easier by site building platforms that offer pre made themes and drag-and-drop capabilities.
One of those site builders is Elementor which takes the hard work out of WordPress. Currently used on more than 3 million websites, this website builder effortlessly helps you make really impressive WordPress sites.
Let’s take a closer look at this leading page builder, its benefits, and why a translated Elementor built WordPress site helps you grow your markets.
We should know! Weglot actually uses Elementor on some parts of our very own website. And why do we love it so much? We’re able to build new pages without having to touch a single line of code.
It works perfectly for us as it allows team members without coding experience to independently add and build pages to our site – without the help of any of our developers (so they can spend even more time developing Weglot ?).
There are a number of essential elements you’ll want to ensure your site builder has in place to make building your WordPress website as simple as possible. So, let’s take a quick look at why the Elementor platform is so good.
- Templates/ themes – The first step to creating your WordPress site from scratch is to pick a premade template to work from. Elementor offers a huge library of templates and themes – 300+ to be exact – which have been designed to fit all industries
- Drag and drop editor – After picking a template you’ll also need to ensure you can customize it easily. Which is why Elementor has one of the most intuitive drag and drop builders that lets you customize your templates fast
- Responsive editing – Tired of creating sites which don’t work on the mobile version too? Elementor has a great mobile editor so you can see the exact outcome on both screens
- WooCommerce builder – If like many you’re using WordPress to create an international online store – then the good news is you can use Elementor is completely compatible with WooCommerce
- Popups – Often you’ll need to install additional popup plugins to utilize the power of CTA’s, email signup forms and the numerous other ways your conversion rate can benefit from these powerful little boxes. But, with Elementor, choose the pro package and you’re good to go!
So, now we know the benefits – let’s take a look at how to build a WordPress site with Elementor.
Create your WordPress website with Elementor
Once you’ve selected your template of choice from more than 300 options, it’s time to start customizing how your page looks. There is also the option to build from scratch – but why make things harder than they need to be?
You can then go ahead and start using Elementor’s user-friendly drag-and-drop builder to easily change and add elements, edit the colors and change the fonts – plus a whole lot more customizable features you can play around with (as well as the option to add additional elements too!)
This is what your site looks like after you’ve chosen a template and have started customizing the text:
Why go multilingual?
If you’re an internationally-minded entrepreneur or established company doing business online, then the idea of growing your markets through website translation might just be the new area of growth you’re looking for.
An increase in revenue, sales, and leads is never a bad thing, right? And when you open up your website to different languages you won’t need to rely on just one market.
This information is nothing new – studies show that 55% of people prefer to purchase in their own language, and on top of that 60% of people rarely or never purchase products or services on English-only websites. This means you’re likely to miss out – especially when the stats have never been higher when it comes to people purchasing outside their home country.
Although the main language online is undoubtedly English, it actually only accounts for 25.2% of the World Wide Web. And, whilst English markets are already well connected to the web, there are growing non-English speaking markets like Italy, China, the Middle East, and Brazil that are seeing an increase in their internet usage. Acquiring users in these markets where internet usage is on the rise means you’ll secure a loyal user base from the start.
Translating your Elementor site with Weglot
And, whilst we’re on the subject of no-code tools, Weglot is a website translation plugin you can install on your Elementor-built WordPress site to make it multilingual in just minutes!
With more than 100 languages to choose from and just a 5-minute setup (yes really!), Weglot detects and translates all the content on your WordPress website – that includes any plugins such as WooCommerce, Yoast, etc.
Other standout features include:
- No manual string-by-string translation – install Weglot and we do all the behind-the-scenes stuff – it’s just a one-click translation process
- A first fast layer of automatic translation which you can then manually edit
- 1 user-friendly interface to manage all the translations of your site
- ‘In context’ editor to edit your translations in a live preview of your site
- Language switcher automatically added to your site
- Order professional translators within the Weglot interface
- Weglot follows Google’s best practices for multilingual SEO
Weglot is the fastest way to get a multilingual website up and running in literally minutes. Don’t believe us? Just check out the setup guide below!
Install Weglot through the WordPress Directory. Once installed, click activate.
A Weglot tab will now appear on your WordPress Dashboard. Click on it to finalize your configuration.
Go into your Weglot tab so you can add your unique API key (available from your Weglot Dashboard – you will need to create a Weglot account if you don’t already have one).
This is where you choose the languages you want to translate and display your WordPress website into. Enter the original language of your site and the new languages you want to add (destination languages). Click save.
And…that’s it! Your multilingual Elementor-built WordPress site is now live. Visit your website to check out your new language switcher which will now appear on your site.
If you want to customize your language switcher you can! The best part is you don’t even need any code to do it. Select from these options within your WordPress Weglot tab:
By default, your language switcher will be added to the bottom right of your WordPress site. But, you can also edit this too:
Manage and edit your website translations
With Weglot, managing and editing your translations is simple. With a fast first layer of automatic translation, you then have the option to manually edit every translation, add team members to help with the reviewing process or order professional translations through the Weglot interface.
Plus, one of Weglot’s key features is our ‘in context’ editor which allows you to change a translation through a live preview of your site.
To access the visual editor go into the ‘visual editor’ tab in your Weglot Dashboard. You’ll then be taken to a live preview of your Elementor WordPress site. Check out our demo site to see Weglot and Elementor in action.
Hold down the ‘command’ button or click on “Highlight translatable elements” to see what you can edit – anything highlighted in red can be manually edited.
Click on the green pencil icon to edit a translation and click ok to save it. Your edited translations will then be saved in your Weglot Dashboard.
When you’re translating and localizing your WordPress site, it’s also important to make sure the imagery you’re displaying for certain countries is appropriate to their culture and religion.
This is why “translating” an image is always a good idea. And by this we mean just changing the image – which can be done easily through the Weglot dashboard! Make sure you switch on ‘Enable Media Translations’ in your Weglot dashboard to make use of this feature.
Translating any images you’ve added with Elementor works the same way as text.
You can access the images through the ‘visual editor’ and then change the image URL to a different image file that would work better for your new target market.
You might also want to change and localize a video for your new target market. Perhaps you’ve got a version with a voice over in another language. Simply click on the video you want to change and change the URL to link to the new video.
If you would rather edit your translations outside of the ‘in context’ editor, you can do so through the ‘translations’ tab in your Weglot dashboard. This gives you a different view where you can manage your translations by URL. Both views do the same thing, it’s just a personal preference on how you prefer to manage your translations!
Create a multilingual WordPress site with Elementor and Weglot
Elementor gives you the opportunity to create an amazing WordPress website with an easy-to-use interface, drag-and-drop capabilities, and dozens of features to enhance your site even more. The best part – there’s no need for any code.
Use Weglot to make your website multilingual in just minutes through a simple 5 minutes installation and again there’s no need for any code! Combining both tools means you’ll have a custom-built WordPress site that will be searchable in new markets.