Website internationalization

No matter where you are in your website internationalization project – Weglot enables you to display multiple languages effortlessly
CMs types

Join thousands of brands using Weglot for website internationalization

What is website internationalization?

The Internet means we’re more connected than ever. People can purchase products or services from anywhere in the world and when you’re thinking about entering new markets from a business perspective, you’ll likely have come across the term internationalization.

Website internationalization or for those more familiar with the term i18n, is the process of ensuring your website is set up to handle different languages and your overall website architecture is able to accommodate these multiple languages.

You need to navigate the process of translating, storing and ultimately publishing the multilingual content of your website. Your CMS is the focus of your website internationalization project and i18n is the way of enabling you to then easily localize your product and the content of your website.

Weglot Install
Weglot Install

Internationalization typically involves

Weglot Edit Translation


  • Making it possible for you to display the content of your website in different languages and locals is the first step and therefore creating a website architecture that doesn’t involve duplicate pages or websites

  • Your localized website content should live under the same URL within language specific subdirectories or subdomains to avoid duplicate content penalties from Google

  • Setting up hreflang tags within your source code to help Google determine both the language of the page and which region it is intended for

  • Setting up language redirection to display the right language for your website visitor


  • Adapting your website architecture to allow for the different word length of the languages you’ll be adding

  • Being able to display/ hide or adapt part of the website depending on the language

  • Designing for right to left languages
using the Weglot visual editor

Where does Weglot fit in with website internationalization?

Weglot - What is it?

Weglot is your full solution for website internationalization.

Once installed on your website, no matter where you are in the internationalization process, Weglot sets up your website to accommodate multiple languages. 

It means there’s no need to panic if you haven’t designed your website for internationalization from day 1. 

Displaying your content​

Weglot integrates seamlessly with your website and automatically creates the pages where your translated content will sit under so you won’t need to create duplicate pages or websites or copy and paste the content back onto your site. The translated content will be found under language specific subdomains or subdirectories.

We’ve also set up your website to redirect your website visitors based on their web browser language (this feature can be turned on or off).

Website design

Weglot gives you the option to make edits to the design of your website depending on the language you add, e.g. font size.

Use Weglot’s visual editor to see the languages on your website before you go live so you can adapt your copy and improve your overall website design.

We also give you full design control over the front-end language switcher we add to your website – with simple design editing options directly within the Weglot dashboard.

Multilingual SEO

When you move to translating the content of your website, we’ve set up your website to display the translations in your source code. This is the ideal way for Google bots to detect your content. We’ve also added important multilingual SEO tags to ensure your content will be found by your new markets.

Website localization

Weglot then takes care of the whole website translation phase with automatic content detection, full control over your translation quality and an automated workflow that continues with you as you add more content to your website over time.

To show you just how Weglot manages website internationalization you can try us out for free (no credit card required)
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