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While Google is a popular search engine, it isn’t the only one in the global market. There are other international search engines that no doubt have a smaller slice of…

News flash: simply having a website does not mean your online business is set up for selling to international customers! For sure, your international customers will be able to access…

If you’re reading this, you may already have some basic knowledge of keyword research – from brainstorming keyword ideas, analyzing them in a keyword research tool, and shortlisting your target…

A localized marketing strategy is key to the success of your multilingual online business. We tell you everything you need to know in this post.

How can localized content marketing help your business? What are the challenges to overcome? We show you how to do it successfully in 5 easy steps.

Geographic personalization is the process of changing your website content based on a user’s geographic location to help you convert…

We take a look at Netflix’s localization practices that allowed it to thrive internationally and show how you can implement them in your business as well.